Privacy Policy
Privacy Policy – Peaks Fly Fishing Ltd
Last updated: October 2025
Peaks Fly Fishing Ltd is committed to protecting your privacy and respecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website, book a lesson, or subscribe to our marketing.
1. Who We Are
Peaks Fly Fishing Ltd provides fly fishing lessons and guided experiences across the UK.
Registered in England and Wales: Company No. [11616561]
Registered address: [6 Manchester Rd, Buxton SK17 6SB]
Peaks Fly Fishing Ltd operates independently but under licence of the shared Peaks Fly Fishing brand.
If you have any questions about this policy, please contact:
📧 lessons@peaksflyfishing.com
📞 01143 600 590
2. The Data We Collect
We collect personal data that you provide when you:
Book a fly fishing lesson, guided day, or gift voucher
Contact us via our website or email
Sign up to our newsletter or marketing emails
Interact with our website, social media, or online adverts
The data we collect may include:
Name, email address, and phone number
Billing and delivery address (where relevant)
Payment details (processed securely via third-party providers)
Booking details such as date, location, and guide
Marketing preferences and website activity data (via cookies and analytics tools)
3. How We Use Your Data
We use your personal information to:
Process and confirm bookings
Communicate lesson details, updates, and customer support
Send marketing updates and special offers (only with your consent)
Improve our website and services through analytics
Display relevant adverts on Google, Facebook, and Instagram
We never sell or rent your data to third parties.
4. Marketing & Email Communications
If you subscribe to our newsletter or request updates, your data is securely managed through GetResponse, our email marketing provider.
You can unsubscribe at any time using the link in any email or by contacting us directly.
5. Advertising & Analytics
We use third-party tools to understand how visitors use our website and to display relevant advertising.
Google Ads & Analytics – uses cookies to measure performance and show relevant adverts.
Facebook / Meta Ads – uses the Facebook Pixel to display targeted adverts based on your website activity.
You can control or delete cookies via your browser settings and manage ad preferences at:
Google: https://adssettings.google.com
Facebook: https://www.facebook.com/ads/preferences
6. Legal Basis for Processing
We process your data under one or more of the following lawful bases:
Contract: to deliver your booking or service
Consent: for marketing communications and cookies
Legitimate interests: to improve our services and advertising
Legal obligation: to meet record-keeping or tax requirements
7. Data Storage & Security
We take data security seriously.
All information is stored securely within the UK or the European Economic Area (EEA).
We use SSL encryption, secure servers, and password-protected systems.
When data is processed by third parties (e.g., GetResponse, Google, or Meta), it is handled under GDPR-compliant agreements.
8. Data Retention
We keep booking and transactional data for up to 7 years for accounting and legal purposes.
Marketing data is retained until you unsubscribe or request deletion.
9. Your Rights
Under UK data protection law, you have the right to:
Access a copy of your personal data
Correct inaccurate information
Withdraw consent at any time
Request deletion of your data
Object to certain types of processing
Complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk
To exercise your rights, contact us at lessons@peaksflyfishing.com
.
10. Cookies
Our website uses cookies to enhance performance, analyse visitor behaviour, and personalise adverts.
By using our website, you consent to the use of cookies as described in this policy.
You can manage or delete cookies through your browser settings.
11. Updates to This Policy
Notes Data Sharing Within the Peaks Fly Fishing Brand
Peaks Fly Fishing Ltd may securely share customer contact information with UK Game Angling Ltd, which operates our retail shop, as part of the shared Peaks Fly Fishing brand.
This helps us provide joined-up customer service, manage loyalty rewards, and offer relevant updates across both companies (only where marketing consent has been given).
Both companies are separate data controllers operating under UK GDPR and never sell or share your data outside the Peaks Fly Fishing brand.
For retail purchases and online orders, see our shop privacy policy.
We may update this Privacy Policy periodically to reflect changes in law or operations. The latest version will always appear on this page.
Summary
We respect your privacy and only collect what’s necessary to provide an excellent learning experience and relevant communications.
For any questions, contact lessons@peaksflyfishing.com
or call 01143 600 590.
